Our team meticulously styled and photographed over 20 stunning looks that epitomized the essence of spring/summer fashion in 2020.

This shoot was done in pre-pandemic era (just 2 months before the shutdowns), our team embarked on a creative journey to curate a visually captivating photoshoot that would showcase our latest menswear collection in all its glory. Little did we know that the casual and relaxed nature of many pieces in the collection would ironically position us for success in the face of unforeseen challenges the pandemic would bring.

Our vision was clear: to capture the vibrancy and dynamism of the spring/summer season while staying true to our brand's aesthetic. From breezy linen shirts to tailored shorts and lightweight blazers, each ensemble was meticulously crafted to exude effortless sophistication and timeless style.

Against the backdrop of sun-drenched landscapes and urban cityscapes, we sought to evoke a sense of wanderlust and adventure, inviting our clientele to embark on a sartorial journey with us.

In the midst of uncertainty, we embraced the opportunity to pivot our marketing strategy, leveraging our spring/summer campaign to connect with our audience on a more personal level. Through engaging social media content, virtual styling sessions, and interactive digital experiences, we fostered a sense of community and solidarity, reinforcing our brand's ethos of resilience and adaptability in the spring/summer of 2020.